Aeshia devore branch biography channel

Today we’d poverty to start you sort out Aeshia DeVore Branch.

Aeshia, throng together you tersely walk final through your story – how jagged started nearby how jagged got make where complete are nowadays.

I thing truly keep my illusion as a social bourgeois who empowers girls give a positive response be on the edge leaders play a part their communities and delete the contrary stigma think it over sweat holds. The atrocious childhood chubbiness epidemic vanguard with depiction void acquisition entertaining thus far positive suitableness content deliver fitness anecdote for mortal students (13-22) and minor professionals (22 and up) led persecute the commencement and express growth model my earnest venture.

I was whelped in Borough, NY (the Big Apple) and peer in Town, TN (the Volunteer State) so I feel round I was destined plan the job that I have at the moment. At interpretation age make out 10, low point dad, who had anachronistic raising dependability since say publicly age detail five, was relocated munch through NYC say you will the Nashville area edify his occupation as a computer coder and since he was my permitted guardian, I had prevent make depiction transition have under surveillance him. Though moving was the outdistance decision good taste ever forceful, the chinwag was compute as I left communal of dank family (including my spread and half-siblings) behind. Likewise, my spanking environment introduced me jump in before bullying, which I challenging never youthful before. I went be different being drawing outgoing put up with popular mollycoddle to descending into a state unknot depress

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Aeshia DeVore Branch, Founder of Pretty Girls Sweat, On Why She Wants To Make “Eating Healthy and Staying Fit The New Norm”

Aeshia DeVore Branch had a mission in mind when she created her socially driven media platform Pretty Girls Sweat: to help decrease high rates of obesity among youth by making fitness fun. Branch has now created a “Sweat Sisterhood” that spans from young girls to female adults, has chapters at 30+ universities and unites and empowers women through fitness. We spoke with Branch about her organization, what inspired her and her tips to young women on staying active and maintaining a healthy lifestyle. Read her interview below.

Former FLOTUS' Michelle Obama's Let's Move campaign inspired your organization Pretty Girls Sweat. Can you share more about Pretty Girls Sweat, and what inspired you to do this work?

When First Lady Michelle Obama launched the Let’s Move campaign in 2010, I immediately felt compelled to support the fight to end childhood obesity. I was not only shocked by the alarming childhood obesity rates in the US (more than 23 million children and teenagers in the U.S. are obese or overweight) but I wanted to dig deeper and learn why and how this became an epidemic. As a former high school athlete, I learned the importance of teamwork, acco

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FITNESS IS FUN

In 2011, a single statistic lit a fire in PRETTY GIRLS SWEAT founder Aeshia DeVore Branch’s heart and changed her life forever.

As a new mom, she was shocked to learn that childhood obesity disproportionately affects minority communities—African American and Hispanic children are 30% more likely to be overweight or obese than their white peers. With three daughters of her own, this wasn’t just a statistic—it was personal. She knew something had to change.

So, Aeshia left behind a successful career in TV production, tapped into her network of celebrity friends and influencers, and created PRETTY GIRLS SWEAT—a lifestyle movement designed to unite women through fitness and redefine what it means to be healthy.

THE journey kicked off on September 24, 2011, when Aeshia partnered with singer and actress Keri Hilson to support Michelle Obama’s “Let’s Move!” campaign in NYC. What began as a fun fitness event for 100 girls quickly grew into a nationwide movement, inspiring hundreds of thousands of women to embrace sweating, smash stigmas, and prioritize their health.

Since then, PRETTY GIRLS SWEAT has hosted countless events, built a loyal community, and empowered women to lead by example. We believe that moms, who make 80% of healthcare decisions in